Audience analysis memo Research Paper Example | Topics and Well Written Essays - 750 words

Audience analysis memo - Research Paper Example As such, the website has to be keen to address the needs of even those with no prior knowledge on human health services. This target audience encompasses adults from all cultural, professional and educational backgrounds, regardless of their gender. On the other hand, Wikipedia seems to target scholars, professionals and researchers. It is more in-depth in content and would only appeal to adults with adequate background education on lung cancer, seeking intensive understanding of lung cancer. These could be scholars or professionals in healthcare science, irrespective of their gender or cultural background. In the same way, the websites target different secondary audiences. HHS seems to secondarily appeal to researchers and scholars seeking to get a general overview and introduction to the concept of lung cancer. It gives a guide on the information available to the public on the subject. Wikipedia secondarily targets people from other professions other than healthcare seeking to have general knowledge on the subject. Such persons should have some advanced education to make sense of the information shared. i. Graphical representation: HHS uses warm pictures of fruits and happy people to appeal to the general public. It is perhaps postulated that exhibiting happiness would be more attractive. For Wikipedia, the objective of educating its scholarly audience makes it use real images of lungs which would appeal more to its audience seeking to understand the action of cancer on lungs. The use of charts also provides researchers with a clear understanding of useful statistics on lung cancer. ii. Formality of styles: With HHS targeting a lesser educated audience seeking for basic information on lung cancer, the informal style works effectively. The informality not only involves use of bullet points but also use of simpler phrases in place of technical terminologies. For example,

Globalization of Nursing Practice Article Example | Topics and Well Written Essays - 750 words

Globalization of Nursing Practice - Article Example This is evidenced in Savitha’s case where she sought for treatment for unlicensed doctor, to a practitioner then to main hospital for two weeks. During this period, she spent $20 on transport and medical services and at the same time she lost $20 of her income as she did not work. Her poor health negatively impacted on her income (Jones & Barlett Learning). Savitha’s poor health decreased her own productivity. By being ill, it means that Savitha drew more attention to her sickness. This shows that most of the time and dedication she gave to her work was diverted towards addressing of her illness. This will in turn be reflected by being less productive in her work. From the case, it is evident that she lost two weeks away from work while seeking for treatment. She took this action because she felt that she was ill, thus unhealthy. The condition of being unhealthy and missing for work made her less productive. This case shows that, by being unhealthy, Savitha became less productive. The difference of the health of some cultures such as Savitha’s and the health of American culture can be explained in terms of health and equity and health expenditures and outcomes of these cultures. In the context of health and equity, Savitha’s culture is from a poor village in India, she seeks treatment treatments from unlicensed doctor because health systems do not respond to her needs with equity but as a poor person. From a poor village, she undergoes many expenses on seeking for health services that she later pays for herself. This shows that the expenses on medical services are based on one’s income. This is different from America, as expenses on medical services do not reflect one’s income. On the grounds of health expenditures and income, Savitha is from a low-income country that is spending low share of GDP on health issues. This means that the nation spends less amount of its income for medical services that have resulted to scar ce and distant health services especially in poor villages (Jones & Barlett Learning). Most of the countries expenditures on health on the bases of its share of national income are directly related to the status of health. The countries with low income spend less percentage of their national income on matters of health. This leads to low status of health such as low life expectancy. This is evidenced in the case of Ghana where their expenditures on health are low with a corresponding low life expectancy. The high-income countries spend a greater percentage of their national income on health which is reflected with better health. Germany is an example where its expenditures on health as a share of national income are high with increased and better health services. Hence, as the country expends more on health as a share of national income, there is an observed increase in health of its people (Jones & Barlett Learning). Expenditures from my country of origin comes from the government and other sources, hence the expenditure on health consists of public and private sectors. Considering that cost effecting analysis will not be effective if used solely in making choices among investments on health systems, I would incorporate equity. One of the reasons for equity consideration is that people are entitled to different income. Most likely, those under low income find it difficult to cater for their own medical expenses. Equity consideration